- 💡 Help center | ☎️ Contact | 🕖 Opening hours : 9:00 - 17:00 | 🤝 Create an account
Guide for CBD retailers: how to get started with a white label?
What are the advantages of choosing white-label CBD oil?
February 20, 2024
What is CBD isolate?
April 17, 2024
To sell products derived from hemp, there are several solutions, including going through a CBD white-label supplier.
One of the industry's most popular solutions, the white label, as marketers call it, is one of the simplest and most effective commercial simplest to implement.
However, before you can put CBD products in your colors on the shelves of your CBD shop, several challenges await you, including choosing your supplier.
If you don't have the time to read the whole of this guide - which we have endeavored to be exhaustive, and not necessarily concise - we invite you to contact our team. Because, you see, we know what we're talking about. we're white-label manufacturers of CBD products.
You can also take a look at our catalog for CBD pros.
That said, if you have only the vaguest idea of what's involved in working with a CBD white label, then we invite you to read on.
What is a CBD white label?
Before you go any further, are you sure you really know what a white label is, and what its advantages and disadvantages are? If you're in any doubt, we'll clear it up right now!
Definition
A white label is a product manufactured by one company, but marketed and distributed under the name and brand of another.
In concrete terms, the supplier offers his product without a labelwithout a name, and generally without packaging, so that the customer can personalize the product's entire marketing strategy and sell it as if it were his own. and sell it as if it were his own.. This means they can add their logo, brand name, color code, punchline, etc., without being the manufacturer.
As we said in the introduction, this is a very common business practice within the CBD sector, as the manufacture of hemp-derived products requires not only a great deal of know-how, but also considerable financial investment. Not to mention the instability of the French legislative framework and the difficulties of obtaining bank financing, which make the operation all the more risky.
In short, as you know, the hemp market is made up of of uncertaintiesThat's why many entrepreneurs opt for the white label. Let's take a look at its advantages.
The benefits of white-labelling
As we were just saying, the first advantage of advantage of working on a white labeland all the more so in a market such as CBD, is that you can risk-taking. This is undeniably minimized compared to in-house production and manufacturing.
Another advantage, linked to the first: cost. Buying a white-label CBD product requires a low initial budget, compared with the investment required to manufacture it.
The manufacture of a CBD product also requires know-how. Know-how that takes years to acquire! In this respect, the CBD white label enables you to penetrate the market in record timebecause you can benefit from the supplier's experience.
-
CBD Oil 20% Broad Spectrum - Marque Blanche - 10ml
🌿 CBD oil 20% Broad Spectrum (full spectrum without THC) in white label.
🧪 10 ml glass bottle, sold with pipette. No label.
🇫🇷 CBD oil made in our French laboratory from French raw materials.
✅ Analysis provided.
🌿 Plant base: Organic hemp seed oil
⚗️ Extract: CBD distillate
-
CBD Oil 10% Broad Spectrum - Marque Blanche - 10ml
🌿 CBD oil 10% Broad Spectrum (full spectrum without THC) in white label.
🧪 10 ml glass bottle, sold with pipette. No label.
🇫🇷 CBD oil made in our French laboratory from French raw materials.
✅ Analysis provided.
🌿 Plant base: Organic hemp seed oil
⚗️ Extract: CBD distillate
-
CBD Oil 30% Full Spectrum - Marque Blanche - 10ml
🌿 3 0% Full Spectrum CBD oil (full spectrum / with less than 0.3 THC) in white label.
🧪 10 ml glass bottle, sold with pipette. No label.
🇫🇷 CBD oil made in our French laboratory from French raw materials.
✅ Analysis provided.
🌿 Plant base: Organic hemp seed oil
⚗️ Extract: Crude remédié
-
CBD Oil 20% Full Spectrum - Marque Blanche - 10ml
🌿 20% Full Spectrum CBD oil (full spectrum / with less than 0.3 THC) in white label.
🧪 10 ml glass bottle, sold with pipette. No label.
🇫🇷 CBD oil made in our French laboratory from French raw materials.
✅ Analysis provided.
🌿 Plant base: Organic hemp seed oil
⚗️ Extract: Crude remédié
In a nutshell, white-labelling offers young entrepreneurs on a budget the opportunity to rapidly market quality CBD products in the colors of their CBD Shop, online boutique or wellness brand. The ideal business plan, isn't it? Certainly, but there are a few slightly less idyllic aspects to consider.
What you need to know before taking the plunge...
It won't have escaped your notice that marketing a CBD supplier's white label necessarily suggests a relationship of dependence. And this dependence can make your life just as easy as it can ruin your business.
Indeed, although some CBD wholesalers (like us 😉 ) emphasize a long-term win-win relationship, technically, you have no control over price, quality or even product continuity.
In a nutshell: you have no control. Hence the importance of taking the time to choose your CBD white-label supplier! We'll come back to this point a little further down in our article.
Another factor to consider is your margin will inevitably be a little slimmer than that of the company that manufactures and markets its own CBD products. This is logical, but it's also something to consider when positioning yourself in relation to your competitors. And there are plenty of competitors in the CBD market!
What's more, you won't be able to rely on on the originality of your product. Unless you sign an exclusivity contract, which is quite rare in the industry.
In the end, you can only rely on your marketing strategy. And that's fine if it's your core business, or if your brand is already well established. But it's a little less so if you're not familiar with the nuts and bolts of this art of sales warfare, or if you don't yet have any visibility. In that case, you'll have to a substantial marketing investment.
Alternatives to the white label for selling CBD products
As you can see, CBD white labeling is fast, cheap and simple. But it's no guarantee of success either. In fact, it all depends on you. Before taking the plunge with white label, we recommend that you take stock of the situation (try the SWOT), before making your decision.
In addition, consider the fact that there are alternatives.
For example, you can become a reseller of CBD products. As an intermediary, you take very little risk, while benefiting from the reputation of the brands you choose to sell. You can even engage in dropshipping or affiliation if website development is your cup of tea. And if, on the other hand, you've always dreamed of having your own store, then you can also buy a CBD franchise.
You don't have to invest in CBD laboratory equipment to make your own products. It's perfectly possible to buy your raw materials in bulk (isolate, distillate, mother liquor, etc.) and develop your own products. This requires a certain amount of skill, yes, but you'll be free to innovate and stand out from the competition.
How do I buy a white-label CBD product?
If you're still with us, your mind is made up: you want to embark on the CBD white label adventure. Well, here are the milestones along the way.
1️⃣ Determine the CBD product(s) you wish to sell
E-liquids, oils, beauty products, resins, flowers, concentrates, edibles... There's CBD for everyone, and even for pets. Unless your business strategy is already well established, it's not necessarily easy to know which CBD product to sell when you're just starting out.
Roughly speaking, there are two schools:
- Either you are looking for a niche marketthat is, a very specific product with little competition. Typically, CBD products for animals or CBD concentrates (shatter, crumble, etc.);
- Or, on the contrary, you opt for a safe bet like CBD oil.
It's up to you.
For your information, at Green-exchange, we offer both white-label CBD oilsas well as very specific products such as extracts and concentrates... That said, we've said it all 😉
2️⃣ Define your quality criteria
Once you know which CBD product you want to buy as a white label, there are still a number of questions to answer, particularly in terms of quantity and price, but also in terms of quality criteria.
The three are linked, and depend directly on both your budget and your sales strategy.
In any case, here are the key points that determine the degree of quality of a CBD product:
- Biomass origin French hemp flowers are generally of better quality than those from Italy or Switzerland, as they are not normally washed to reduce THC levels to 0.3%;
- The method used to grow the flowers used to make the product: are they organically grown? ;
- The cannabinoid extraction technique used. Some CBD laboratories (such as Green-Exchange Lab) use an innovative method based on cryogenic bioethanol, an organic solvent that produces a bio-based product;
- Total absence of artificial or synthetic substances. While CBD is almost always of plant origin, some products (notably CBD e-liquids) contain synthetic terpenes;
- Last but not least the absence of residues of potentially harmful substances (chemical solvents, pesticides, etc.) guaranteed by laboratory analysis. This analysis must also prove the product's composition (concentration of CBD, THC, terpene profile, etc.).
3️⃣ Find a white-label supplier of CBD products
Once the hard work of defining your needs is done, all that's left to do is is to is to find a white-label supplier of CBD products. For this, your best friend is... Google, of course. But that's not all. Don't forget to take a look at LinkedIn.
We also share with you the name of a brand-new new B2B platform platform specially created to connect CBD professionals: Les Fines Fleurs. Here you'll find a wide selection of white-label CBD products, as well as contact details for numerous suppliers, wholesalers and manufacturers in the sector.
Well, having said that, if you don't want to go through the laborious process of finding a supplier, you can contact us! We'd be delighted to help you make your project a reality.
How do I choose my CBD white label supplier/wholesaler?
As we mentioned earlier, finding the right wholesaler for your white-label CBD products is absolutely crucial. Here are a few criteria to keep in mind when making your choice.
🧑🔬 Prefer a CBD supplier manufacturer
You'll probably have no trouble finding a white-label CBD supplier or wholesaler. On the other hand, it's much more complicated to find a manufacturer and working directly with them. However, the quest is well worth it, and here's why:
- First, it eliminates the middleman (the wholesaler/supplier), giving you access to a more attractive priceThis gives you access to a more attractive price, giving you the opportunity to position yourself in the market while making an attractive margin;
- Then, a missing link means fewer fewer problems. It's a well-known fact that the more intermediaries there are in the logistics chain, the greater the risk of unforeseen events, whether in terms of delivery times or prices;
- Finally, working directly with the manufacturer also gives youaccess to more product informationThis enables you to communicate more effectively about them, and ultimately sell more effectively. It also makes sourcing much easier, which is particularly important if your communication is based on product transparency and traceability.
🇲🇫 Choose hemp companies located in France
Yes, we're a bit chauvinistic. The French hemp industry needs the support of French entrepreneurs. Competition with European players is tough, especially as certain legislative decisions are not helping... But the choice of Made in France is also interesting from a purely strategic point of view.
Working with a CBD white label manufacturer located in France offers logistical and organizational advantages if only to reduce delivery times.
But that's not all: you also need to take into account the legal aspect. As you no doubt know, the laws regulating hemp-derived products are not uniform across the EU. Authorized THC levels differ from country to country, and certain neocannabinoids (HHC, THCP, etc.) are authorized here and not there... In short, "it's a fine mess" if you'll pardon the expression!
Working with a CBD manufacturer who plays by the same rules you do will save you a lot of trouble. And for your customers, Made In France is much saferas well as being synonymous with quality.
According to a survey carried out by the OpinionWay Institute in October 202385% of French people prefer to buy Made In France products.
✨ Make sure the product range is broad and innovative
Just because you order a batch of a white-label CBD oil from a wholesaler doesn't mean you're married to them for the rest of your store's life. But still, if you could find THE supplier who will be with you for years to come, wouldn't that be better?
That's why it's important to consider your collaboration for the long term. With this in mind, it's important to choose a manufacturer with a wide and varied range of CBD white-label products. In fact, to ensure that your communication is relevant and consistent, it's best to from the same manufacturer for all your products.
In addition, this also represents a cost advantage: a higher order volume gives you negotiating power.
Finally, it is also important to choose a manufacturer able to offer the latest CBD market trends. As we explained earlier: the cannabidiol sector is saturated, so it's imperative to be able to stand out with innovative products.
✅ Ask for proof of quality
The CBD market is no exception, with competition pushing some companies towards "little lies", "omissions" and "approximations".
As a CBD retailer, you have a certain responsibility. It's up to you to source your products and make sure they really meet your quality criteria.
Yes, but how do you check the quality of a CBD product?
If you follow our advice, and choose a supplier/manufacturer, then you can visit that company's CBD laboratory to find out about extraction processes, biomass sourcing and the various processes involved in manufacturing your future white-label products.
In addition, you can can request compositional analyses performed by an independent laboratory. This invaluable document guarantees the product's composition, CBD and THC concentration, terpene profile, and minor cannabinoid content if it's a full or broad specrtrum product.
You can also request proof of traceability attesting to the origin of the raw material used, whether it's hemp flowers, a concentrated extract such as crude oil or resistant crystal.
🥇Choose an experienced partner
The development of cannabinoid-based products is complex. White-label or not. It requires years of experience and investment.
But it's not just manufacturing that requires cumulative know-how! There's also the whole commercial side There's also the whole commercial side of the business: stock and lead time management, payment terms... And also: product information, advice on selling prices, communication and marketing strategy. Not to mention all the legal and administrative aspects.
In short, in a market as competitive, versatile and uncertain as hemp, it's best to rely on the help of a supplier who knows the ins and outs of marketing a white-label CBD product.
CBD and white labeling: the final word
When it comes to CBD products, white labeling has its advantages and disadvantages, which only you can weigh up in relation to your business. If you choose this route the choice of supplier is crucial.
The Green-Exchange team would be delighted to help you develop and implement a sales strategy using our CBD white label products.
We are manufacturers, wholesalers and suppliers of hemp-derived products for the pros. And we have several white-label options. Don't hesitate to contact us for further information.
