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If you're a reseller of hemp-derived products, then CBD oil can't be missing out. There are several strategies for marketing it, including white-label CBD oil.
What does it involve? Is it really advantageous? If so, how do you go about it?
In this article, we reveal everything you need to know about white label CBD oil. Spoiler alert: we're manufacturers and suppliers of white-label CBD products ourselves. So we're likely to tell you about our oils and our commercial commitments... But we promise, you'll learn plenty too 😉
What is white-label CBD oil?
If you're new to the world of hemp and its derivatives, then you may not know exactly what CBD oil is. Likewise, some of you may not be familiar with marketing jargon.
So, before we get to the heart of the matter, let's take a moment to define a few terms.
Brief reminder: definition of CBD oil
There's nothing shameful about not knowing what CBD oil is. In fact, the term itself is confusing. Technically, it's not a CBD oil, but a vegetable oil enriched with cannabidiol. It's a fine distinction, but one worth knowing, especially if you're planning to resell it!
To make CBD oil, hemp flower extract is added to a base oil, which is usually hemp seed oil. Remember that cannabinoids, and therefore CBD, are synthesized in the flowers (in the trichomes) and not in the seeds.
As you can see, the characteristics of CBD oil depend largely on the hemp extract (distillate or isolate). This extract varies in composition:
> Some extracts are full spectrum: they contain all the hemp molecules, including CBD, minor cannabinoids, terpenes and traces of THC;
> Others are broad spectrum: they contain everything except THC;
> Finally, some contain only one cannabinoid (CBD) or a mixture (CBD+CBN, for example).
CBD oil also varies according to its cannabidiol concentration: from 5% to 50% for the highest doses.
What is a white label?
A white-label product is a product manufactured by one company andmarketed by another.
In concrete terms, the manufacturer supplies his product without a label and remains anonymous, so that the retailer can personalize the packaging with his logo, brand and colors, and sell it as if it were his own.
The white-label CBD product is a common practice within the industry, because, as we'll see straight away, it suggests several advantages.
Why choose a white-label CBD oil?
To understand why white-label CBD oil is a common-sense strategy, it's worth considering the other solutions that exist when you want to sell CBD oil.
- Scenario 1: You want to make your own CBD oil. You have to invest in expensive equipment, find suitable facilities and learn how to make it. This takes time and major investment;
- Scenario 2: You resell CBD oils from existing brands. All you have to do is select the best brands and advertise them... Just like the thousands of other CBD shops that also resell the 10 best-known oil brands. Competition is high, and your chances of standing out are low.
- Scenario 3: You buy a good-quality white-label CBD oil and market it as you see fit. It's fast, the budget required is reasonable and you have the opportunity to stand out from the competition.
Seen in this light, white-label CBD oil seems like the perfect solution. We'd love to tell you "yes, buy white-label CBD oil, and buy ours"... But that would be leaving out a few details worth knowing. (Here's a link to our catalog for CBD pros anyway) :
In the next paragraph, we reveal a 4ᵉ scenario and the few black spots on the white mark.
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CBD Oil 20% Broad Spectrum - Marque Blanche - 10ml
🌿 CBD oil 20% Broad Spectrum (full spectrum without THC) in white label.
🧪 10 ml glass bottle, sold with pipette. No label.
🇫🇷 CBD oil made in our French laboratory from French raw materials.
✅ Analysis provided.
🌿 Plant base: Organic hemp seed oil
⚗️ Extract: CBD distillate
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CBD Oil 10% Broad Spectrum - Marque Blanche - 10ml
🌿 CBD oil 10% Broad Spectrum (full spectrum without THC) in white label.
🧪 10 ml glass bottle, sold with pipette. No label.
🇫🇷 CBD oil made in our French laboratory from French raw materials.
✅ Analysis provided.
🌿 Plant base: Organic hemp seed oil
⚗️ Extract: CBD distillate
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CBD Oil 30% Full Spectrum - Marque Blanche - 10ml
🌿 3 0% Full Spectrum CBD oil (full spectrum / with less than 0.3 THC) in white label.
🧪 10 ml glass bottle, sold with pipette. No label.
🇫🇷 CBD oil made in our French laboratory from French raw materials.
✅ Analysis provided.
🌿 Plant base: Organic hemp seed oil
⚗️ Extract: Crude remédié
-
CBD Oil 20% Full Spectrum - Marque Blanche - 10ml
🌿 20% Full Spectrum CBD oil (full spectrum / with less than 0.3 THC) in white label.
🧪 10 ml glass bottle, sold with pipette. No label.
🇫🇷 CBD oil made in our French laboratory from French raw materials.
✅ Analysis provided.
🌿 Plant base: Organic hemp seed oil
⚗️ Extract: Crude remédié
What do you need to know before launching a white label product?
The first thing to bear in mind before embarking on a white label project is the relationship of dependence with the supplier. You have no control over price, quality or continuity of production.
And while we're on the subject of price, it's important to bear in mind that your margin will inevitably be thinner than that of your CBD oil competitors... Competitors who will also have plenty of time to offer CBD oils with innovative formulas.
In short, you're at a competitive disadvantage with CBD oil manufacturers. Your marketing strategy had better be well thought-out...
And then, as we said, there's actually another scenario: you can make your own CBD oil without necessarily investing in expensive extraction machinery. In fact, some CBD wholesalers (like us!) sell the raw material, which you simply mix with hemp oil to obtain CBD oil.
It does require some investment and know-how, but it's an option worth knowing about! If you're interested in this option, don't hesitate contact uswe'll be delighted to explain it all to you in detail!
How can I buy white-label CBD oil in bulk?
1️⃣ Isolat, broad or full spectrum? Which oil to buy?
As we explained earlier, CBD oils differ in their composition (full spectrum, broad spectrum and isolate) and in their CBD concentration.
Ideally, you should offer a varied range, both in terms of composition and concentration. However, let's imagine for a moment that your starting budget is small.
In this case, we recommend :
- CBD oils full spectrum, because they allow you to take advantage of the entourage effect. This theory, developed by Dr. Ethan Russo, suggests that cannabinoids and terpenes act synergistically. This means that this type of oil is potentially more effective than those containing only one or two cannabinoids.
- Broad spectrum CBD oils offer the entourage effect, but contain no THC. They appeal to those reluctant to consume the cannabinoid responsible for psychotropic effects.
- In terms of dosage, low-dose oils (5-20%) are more successful, as they are suitable for beginners. In fact, it's advisable to start with a low amount of cannabidiol.
In short, we recommend that you offer full and broad spectrum CBD oils rather than oils containing only CBD. This choice allows you to count on products that offer the entourage effect.
2️⃣ Define your quality criteria
As you know, the CBD market is saturated. Dozens and dozens of brands are born and die every day. So, to survive in such competitive conditions, it's best to rely on a product of impeccable quality!
Based on our experience as a CBD oil retailer, here are the quality criteria appreciated by consumers:
- Made in France, in a laboratory located in France, from biomass grown in our own country. This reassures the consumer;
- Organically grown. CBD oil being a product of the wellness sphere, most users are sensitive to environmental issues as well as to the purity of the composition of the products they consume;
- Composition certified by laboratory analysis. More and more consumers want to be sure that what's on the label is actually in the bottle (CBD and THC levels, absence of harmful substances, etc.).
2️⃣ Define your quality criteria
You know what kind of white-label CBD oil you want to buy wholesale. But how do you find a supplier, and a French one at that?
As in most cases, your search begins on Google. However, as you'll see, there are few (if any) suppliers who are also manufacturing laboratories, as is our case!
In any case, we'd like to share a good address with you, that of a B2B platform for wholesalers of hemp products: Les Fines Fleurs. Don't hesitate to take a look...
How to choose a white-label CBD oil wholesaler?
Before you go, here are 5 key criteria to help you choose the right wholesaler CBD for your white-label oils:
- Choose a CBD supplier who is also a manufacturer: by eliminating an intermediary, you will benefit from better wholesale prices, the traceability of the oil is more transparent, and lastly, it simplifies your supply chain;
- Give preference to companies located in France: this allows you to offer a product that's 100% made in France, as well as reducing delivery times and the risks associated with the legal framework, which varies from one country to another;
- Make sure the range is wide and evolving: today, you want to buy white-label CBD oil. What about tomorrow? Think about it, choose a partner who has the means to follow you in your projects;
- Ask for proof of quality: third-party analysis results, laboratory visit, certificate of origin... Ask for all the proof you need to be sure that your CBD oil meets your requirements.
- Choose an experienced partner: because an experienced CBD manufacturer knows the ins and outs of the industry and will be able to advise you appropriately.
As you'd expect, Green Exchange meets all these criteria. So, if you're looking for a white-label CBD oil supplier, don't hesitate 😉
